Hello,
I am experiencing very low rewarded ads eCPM’s. My App runs on Android and iOS and even for iOS i have very low eCPMs. I have $2.02 eCPM for Rewarded Ads in Germany with 2.6 Impressions/DAU. Is this normal ? On iOS i have $2.10 for 2.8 Impressions per DAU. This seems very low to me and makes my game not very profitable. Right now i have not many users. But there were times where i was experimenting with running Ads, to see if the income would rise and had more than 320 DAU. But even there the eCPM’s for rewarded ads were pretty low. Are there other factors that i am missing ?
Hello,
The eCPM is an estimate of how much you will get paid for ad impressions. It can be determined by several factors, not just Impressions/DAU. The region where your app’s users are from also has an impact.
You can check this Unity Technologies Help Center article on what is eCPM and best practices on how to increase it.
Please keep in mind, that if your total impressions are below 5000, the eCPM may be unstable and prone to changes.
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can you please give me every country ecpm rates
Hi @afriditariq423
Since the eCPM is only an estimate and is constantly changing, we are unable to provide accurate information, on every country’s eCPM.