2D project, Sprite tiny in Scene, normal in Game, absent in Build?

Not sure how to explain.

I’ve sprites (actually characters from Character Creator 2D) that apparently have to be tiny in the Scene view (the camera sees them).
In the Game view they are “normal” sized, i.e. they fit into the designed window, which itself is huge like all UI elements.

So far everything seems good, but when I build it, the result doesn’t have the sprites - or at least I don’t see them.
I don’t get any build errors and the development build doesn’t show any errors either.

I don’t really think there’s a bug anywhere, but rather that I am doing something wrong/not understanding some elemental principle.

To illustrate, this is the scene view, with camera view. The road and the character are in the lower left and quite tiny here.

The game view shows the character, the “window” and the road:

The build only shows the window:
8936556--1225536--upload_2023-4-9_14-41-59.png
(the texts are garbled because I have several of them active at once, so ignore that.)

Is the UI set to scale with screen size

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This looks like anchoring / scaling issues, as DevDunk is clearly suspecting as well (I assume).

Here are some notes on UI Anchoring, Scaling, CanvasScaler, etc:

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Again it works now, and again I don’t know how exactly.

I checked the canvas/scaling settings and they looked OK to me, but I redid part of the hierarchy and removed one tier by combining an empty gameobject with the scaler, and now it seems to work.
(Maybe I did more, but I don’t think so - I tried a few settings and they didn’t do anything, then I decided to redo the main hierarchy. I kept the lower tiers - moved them away temporarily, so I didn’t have to redo everything.)

Again, thanks for your help.

[edit]I just noticed, yeah there’s something seriously wrong with the anchoring. It works now, probably due to luck. But when I move the outer canvas, the inner sprites jump around as if they were easter bunnies. However, since it works, I don’t care anymore, I want to be done with that and maybe check some more tutorials…