3D model isn't usable on import

This is my first time attempting to import a 3D model into Unity, so I don’t know a ton about it.
When I attempt to import a .obj or .c4d file, they both appear as something like this. [30558-screen+shot+2014-08-07+at+12.07.40+am.png|30558]

They can’t be dragged into the scene. I can’t seem to get them to do anything. Also, Unity crashes when I import the .obj file, even though it’s only 61 KB.

Unity 4.5.2, Mac OS 10.9.4

Your scale factor is 0 (zero).

Also chances are your imported file is corrupt.