3ds '.max' file importing is not supported on OS X

Just tried porting a PC/Android Unity project to Unity on Mac - surprised that .max is not supported on OS X. What is a workaround for importing max files to Unity on Mac?

It's not surprising, considering that there is no OS X version of Max, and you need Max installed in order for Unity to use it to convert the files. Save in some other format like FBX that doesn't need external apps to do the conversion.