A few of questions about User Acquisition

Unity Services
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1

Hi!
I’m trying to set up an advertising campaign. And I have a few questions.

  1. I chose the campaign goal of installs. And I am offered the billing type - Cost per Impression (CPM). What does Max Bid mean in this case? Cost for CPI or CPM? Because $0.5 to $1 per one install is fine, but for one impression it is too much. It’s not clear for me.

  2. As far as I understand, until the ads start running you can’t see SKAdNetwork installations? What happens after the campaign runs? Will you move me to the CPI billing type? Or how does that work?

  3. I uploaded the video for сreative packs in landscape only. Does this mean that the ads will only show in the landscape game? If not, how can I setting this?

2

Hi, please find the answers in line with the questions:

  1. The Max Bid for iOS BBB campaign is the max price that the campaign will bid on an install, not an impression.
    8409336--1111104--upload_2022-9-2_10-18-59.png

  2. Advertisers can check both the MMP and SKAdNetwork installs in Report Builder. The campaign billing type does not change, notice CPM campaigns are also optimized towards installs.
    Bids

  3. No, but the landscape video won’t be shown as fullscreen when rendering in a portrait game, hence we highly recommend uploading both landscape and portrait video creatives.

3

I got it. Thanks for the answers!

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