A lot of focus has recently been giving to the Unity Ad system and how you can monetize games from that.
New ad blocking systems are starting to surface. Latest the “Been Choice” app for ios which can block ads not only in browsers but also other apps. (Been Choice have later been removed for other reasons, but will most likely be back soon)
Will these ad blockers affect unity adds? Is there a chance they will in a near future? This would mean you would have to rethink your monetization plans.
Well, at most it will affect non incentivized video which are always less common in apps.
This for Unity ads, for other platforms it will also block interstitial and all static ads in general.
Regarding incentivized video, if you block ads you also block the chance to see ads on demand thus no sugar candy for you.
Guess it was only a matter of time before ad blockers were on cell phones. Makes sense. I know of no person who likes ads. I run an ad blocker in my browser because I got so tired of seeing that junk. Videos auto starting complete with audio. Ads flickering and flashing. Just a bunch of crap.
Of course then the sites started throwing up a text hey we notice you’re using an ad blocker We know nobody likes ads they slow pages down and are generally annoying. Unfortunately they also keep this site running. Please consider donating. So if I like the site and plan to frequent it I donate. I think that is a much better model. The same as Wikipedia uses. I donate to that each year because I think it is incredibly useful.
I wonder what app developers will do if the day comes when all ads on mobile apps can be easily blocked and are blocked 99% of the time?
I know exactly what they will do, they will have to quit the stupid ad &H1T and actually start selling their games for 99 cent or something.
Which if you ask me 99 cent (they keep their 30 unless it went up), is much better than annoying customers and getting 2 cents for like every 100 people to see it lol.
I never install a mobile game on my phone or tablet that has ads. I either buy it or go without. Needless to say, I have only a few games on my tablet and none on my phone at this time (I really don’t use it for games anyway).
I’m the same way, I hate ads. I think it should be banned honestly.
The only way any dev will make money and actually have a chance to at least pay off a powerbill every month (few hundred purchases obviously) is to charge 99 cent an stuff.
At least then us devs would have a fair advantage compared to todays time. I freaking HATE ads.
That may be true, but if it was forced, then either people would just have to give games away completely free (of ads at least). Or charge 99 cent or more for a game.
People would either move on to a new market (E.G. - 60 dollars for Xbox games) or deal with 99 cents.
I think that same way. They say ads are the way to go. Yet if the option was simply free with no ads or pay a dollar or a few dollars then of course people would do one or the other. If devs wanted to give all of their games away for free no ads or nothing then sure many people would likely choose those first. I don’t see many devs doing that though because they nearly all want money. So in the end there would be more sales made because if people wanted a game they would buy it.
I also sometimes wonder if people ever consider it is likely the people making money off ads (the ad service and IAP providers) who may be the ones who led things to this point and are continually pushing for free with ads and IAP.
The common way is to have free app with ads and optional IAP to upgrade to no ads version with some other perks. Full upfront cost just does not work without massive PR machine helping or luck.
Not disputing that one because I know it’s true lol.
I’m just saying if Android forcefully made it required minimum 99 cent games. The market won’t be so easy to get as saturated because of hesitation to make sure you buy something you really want. Then the overnight wanna be devs will be out the game realizing nobody is buying there stuff - killed dream(s) of overnight success.
Sounds like a terrible idea. The game devs into it only for the cash will still add their game to the stores and hope for people to buy it. With or without ads they won’t make much money at least with ads they are learning how to integrate plugins
A 99 cent min app price is bad because there are some apps that don’t even have ads or charge money, retired devs who just wanna have fun or devs looking for feedback and such. My watch sends me my walk count to my phone by Bluetooth and their app reads that info and puts it into charts for me. I don’t wanna pay 99 cents after buying the watch.
While ads do suck its actually IMO amazing. I am able to play cool games for free while still helping support the developers.
@Samuel411 - I’m more so on a rant about how Ads and IAP’s ruined everything as a legitimate business (Small Business) and ruined the dream for everybody except for the select few. Which boils down to a Monopoly. Which isn’t fair or right to do so.
Yeah may be good for the consumer, I mean heck free is nice.
But we have kids, we have college tuition, we have bills, and I’m sorry to say. Freaking 2 pennies isn’t doing a darn thing
to bring back even a modest small but comfortable living that can at least pay off a bill would be nice.
So yes - it’s good for the consumer, but destroyed everything else.
Because just like the consumer, you have the people that will from now and for ever expect a free handout for everything you’ve done. Why would you work on something for 5 years, just to turn out the market demands it to be free and make 0.50 cents on it and watch it collapse into failure and wasted time. Yeah learning is fine, but the amount of work some of us devs put into things isn’t funny, and it’s just dead wrong to watch someone who really is trying just to get dominated by the rest of the free Shi* out there. And quite frankly I hope the google and apple store somehow goes crashing over night one day and gets completely erased and gives everyone the chance to start over again.
I’m just so fed up with it man, it’s not even funny.
Can’t afford 99 cents, them go buy a freaking Mini-Snickers and eat it for 59 cents.
I don’t even like 99 cent, I’d rather it be freaking 60 dollars for my stuff… So dropping down to 99 cents isn’t an issue. At least then the developer would have a slight chance. Because if there isn’t no stupid free crap, which chances are is loaded with Chinese Corporate Malware crap,then people will be forced to spend money on something. Yeah the same games will be there, and yes the same ones will still rule, but guess what, it at least isn’t a complete monopoly being FREE anymore.
I’ve never brought a paid ap for my phone in my life. Never intend too either. So I have no problem with sellers trying to extract a few cents in ads out of me.
I’d prefer if they didn’t. But then I’d prefer if the supermarket didn’t try and charge me too.
I’m wondering what has happened to the trial model where you can play few levels and purchase the remaining game.
Been ages since I saw one game doing it. Has it been banned from the app store?
Or people confidence has become near zero?
Cause all I see now is much higher prices for premium with no trial, which sound a lot to me like they are trying to ripoff people knowing they won’t sell otherwise.
Thanks for the replies. Glad to hear it wont affect ios, and that people can’t get their goods without watching the ads.
Is ads good or bad? That is a totally different discussion.
Personally I don’t see a problem with ads. Yes, some companies will fail making money with ads while others will make millions. That’s how business works. Who ever can come up with the best business model wins. I definitely wouldn’t like the stores to set a minimum app price. I think the marked will have to adjust it self, it is still very young.
It would be great to see all ads be gone because people started paying for games, but it is impossible to deny the massive user base you get access to by providing free ad-payed content right now.
