Is there an ad network that can be used with Windows and Mac standalone builds? I’ve tried searching and have come up with nothing. Nothing that doesn’t go to a dead website at least.
PC as a platform is inherently less casual than mobile, and as a result the business model tend to lean more towards full premium model where you pay for a game with a possible season pack for dlc, or towards Free To Play with in game IAP and currency that can be bought. If i saw ads on a steam title, im pretty sure i would just uninstall.
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About the only one I’m aware of is RapidFire.