Ad request and impressions

Unity Services
1

Lately, i have seen new feature in the dashboard.
Ad request and impressions
Whats the different between those 2?

2

See “Understanding Unity Ads metrics” section on Introduction to Unity Ads Reporting. Please let us know if that page needs additional information.

Thanks,
Rasmus

3

what would be a normal adrequest to impressions ratio?

4

My impressions are 50% of ad requests (1:2). Does this mean half the players are quitting after the first ad is shown? Is my game that bad?

5

IIRC, one of the tutorials suggests initializing and requesting the first ad at startup, so that it’s ready to show when needed. That’s what I did in my game, so ad requests for me is akin to session starts. My ads implementation is much, much later in the game flow, and not even shown in many scenarios. So my ratio between requests and impressions is pretty meaningless. What is really important is the impressions part.

I’d prefer the default analytics to show ratios downstream of impressions (start, skip, complete, etc.). I don’t really care about the upstream bit where the server requests and retrieves an ad, which I expect to always be 95%+

1 Like
6

please answer my question
My impressions are 50% of ad requests is it normal ? Is that good ? if not what’s the problem and can I fix it :confused:

7

Ad requests are registered when the SDK requests an ad from the server and caches it so that it can be played immediately when needed.

Ad impressions are registered when an ad is played.

We generally recommend you initialize the SDK as soon as possible within your game so it’s perfectly normal to see a much higher number of requests vs impressions.

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8

does it affect eCPM to request in a duration before the impression? For example if I request 5 minutes before the impressions, is that a worse eCPM to requesting and showing directly after the request?

1 Like