Ads income for casual game

Unity Services
1

Hi all,

I’m new here and have some question need to ask. I’m planning to develop a casual game and put unity ads into it. May i know how much i can get when user click 1000times? It will be launch in two country which is Malaysia and Singapore. Sorry if this thread in wrong place or cause inconvenience.

Thank You

2

Hi,

It’s impossible to make any estimate on actual revenues, but these key factors will affect it:

  • Integration design: how and when do you show the ads to the players? Do you offer them rewards? Do the players want to watch those ads themselves?
  • Target countries: advertiser bids vary depending on the country in question. Malaysia and Singapore tend to have lower bids than e.g. western countries.
  • Amount of daily active players

Best practice recommendations:

  • Make a rewarded ad -integration design.
  • Make the game globally available (and localise it)
  • Acquire some users and validate your integration design with them before acquiring more

Showing many ads to a player usually performs worse on the long run than showing a single, well-placed ad to the same player. Pay attention to the integration design. If you have any doubts about this - feel free to ask for an evaluation from unityads-support@unity3d.com