Interesting read…
Google is doing it too btw (with the 85/15 from the beginning).
Not sure how I feel about it.
I’d like to know more about the paid search as well…
Apple is also going to start showing search ads for apps in its iOS App Store search results for the first time, something the company had previously resisted. “We’ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with,” Schiller says, adding that he believes the ad auction system in App Store search will be “fair to developers, and fair for indie developers, too.”
Would love to see the model they are going to use that will allow an indie to put up paid search bucks against a large established app store developer like Supercell.