Chances are that it is actually a thing requested / required from the ad companies themself. After all the iAd fillrate is craptastic and they definitely don’t want to pay for views by users that are totally out the target base
No no no, you have to burn your brand into kids’ brains as early as possible.
Normally yes. But iAds payment system is extremely unfavorable for this kind of brand establishment because they pay per view and per click. if it were traditional style with per click only, it wouldn’t touch them and it would be all fine.
Also apple has to take their share in responsibility to not bomb kids with content thats potentially not suited for them as they did in the past.
But in the end I think its just the interest to not waste the available ads on kids, cause the fillrate has dropped, iAd is definitely not a prime player for mobile ads not even on iOS at the time, its totally worthless without fallback ie if you don’t use mobclix or similar which uses a another advertiser if iAds 15% coverage don’t hit
Don’t waste ads on kids.
Don’t waste kids with ads.
Everyone wins.