Asset Rejection - package is too simple

Hello everyone,

I am trying to release my new game to the Unity Asset Store: Unity Web Player | Fruit Tile Match
But it got rejected because of:
“This package is too simple for our current standards. Please spend more time researching the current game market, polishing and tweaking your package to a high degree of quality, and expanding its contents to reach a broader audience.”
Can you please give me any suggestion on how can I improve this game to get it accepted to the asset store?

Thanks

You can reply, explaining why your asset is not too simple.
They probably want to see more custom mechanics, but I have not worked on any templates on there

I blogged about this: Is your asset too simple? - CodeSmile

In this case to me it’s obvious. Ask yourself: when was the last time games like these were popular on mobile?
That may have been, at the latest, ten years ago. These days players - and in extension: developers - want something a lot more involved than this.

It’s also the kind of template you can only make this one type of game out of. The configurability isn’t there. It would lend itself only to a simple asset flip (merely replacing art/audio), and nobody likes those.

Then compare your effort with one of the templates from your top competitor for mobile game templates.

It’s such a simple type of game that I would assume it’s just one type of game found in one of these “big games bundle” assets, like this one.

If you can make at least three simple but different types of games and make sure they are all very configurable when it comes to gameplay (level design or behaviour) you could create a “games bundle” asset and then perhaps it’s enough to be allowed on the store. But perhaps you need ten. There is no guarantee.

Your best bet is to make sure - whatever you create - that it matters to potential customers. That it provides value, that it is enticing, that YOU would definitely want to buy it for $15.

PS: IMO $15 is the minimum (normal) price for a game template or otherwise I consider it total crap just judging by its price - other’s mileage may vary but it’s a rather common notion.

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Thanks for the replies.

It actually took a lot of time and effort to complete this game.
It features 60 levels, with the harder ones taking hours to create and test.

I’m not sure what changes are needed to get this game approved for the asset store.

How is your presentation of this? Did you show a video? I just played it and it seems to be a nice template for a mobile game.