Hmm, well… as with everything else in life, nothing is quite as black and white as we’d like it to be.
Business is business at it’s core. That said, not all businesses are made equal. Folks over at Torque have had successes, failures, good decisions and bad. They market their engine just like Unity, just like McD’s markets their food, at the end of the day just like I market my Toolbox. We can discuss marketing and sales if you’d like, but I think it all comes back to the same things. Torque is a small business (and always has been)… at least as measured by the global business industry. Infact, the video game industry as a whole is only reaching into a mid-market, as markets go.
Before you tar and feather the Torque folks, ask yourself, why are they trying to “save” Torque and GG? Why wasn’t Torque completely re-factored during the good times? Why couldn’t TGB build out a multi-player game automagically? Ultimately you won’t know the emotions of the answers to those questions until you find yourself in a similar position. Academically, they made choices and investments based on what they knew at the time and what their experiences lead them to choose (just like everyone else). Choices seem much clearer when you look back, customers always assume business owners are in a much more comfortable place (one of the most often used rationals for pirating in the game industry).
2 former Torque (GG?) employees now sit in predominate positions at Unity… I would love to have been at a Torque management meeting when they first learned of Unity. At the time, given Torques position in the industry, if they even acknowledged Unity my guess is they made some off-handed comments about “crushing another one” a few chuckles were had and they went on about their day. Times change… people forget that in the moment.
As for fast food … well they’re not as easily compariable. The answer to poor service in a fast food restraunt is relatively simple, you and I (and most everyone else) are buying food at the most popular fast food restraunts for 2 reasons 1) it’s (supposed to be) fast, and we are too busy to stop for a meal and 2) it’s cheap, otherwise we’d have packed a lunch or paid for better service. There’s a reason so many young people work at those establishments… and it isn’t because it’s cool. Now… if they (the FF franchises) paid those people liveable wadges, then you would demand better training, better service, and the FF stores themselves would demand higher standards of employees. Of course, that would also mean a “happy meal” would cost about 2-3x what it does today…
If you really want to be disgusted with some businesses, let me take you on a walk “up-stairs” to the big businesses. You may not know their names right off… but they sure as H*ll know yours. What they do and say would leave you speachless… I work there in the day… I hope game making will get me out someday!
Cheers,
Galen