Banner Ads in apps

News & General Discussion
1

Hello,
I have just started developing games for iOS and Android with unity, and i have begun playing around with ads in my game. However what I think almost all of the ad networks fail to mention is how exactly you earn the money from the ads: in banner ads do you get paid more the longer the ad is present, and do you only get paid if a user presses an interstitial ad?
I guess this is different for each network but I am planning on using admob, so if somebody could tell more about this one it would be greatly appreciated:)

Andy

2

I’ll just leave this here

In most cases you just get payed for clicks. The longer the ad is up the more likely it is to be clicked.

3

Hmm I believe I read somewhere else that it is not true for Admobs, can someone confirm that?

4

Based on their glossary, I think they pay per acquisition, per click, and per thousand impressions depending on the advertisement. Their site isn’t exactly the easiest thing to really browse through.