Best practices for getting users to install Unity3D web player?

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Hi there,

Does anyone have any experience or data relating to increasing the overall plugin installation rates for production web player apps?

I saw Tom Higgins commented that 60-80% is achievable here, but I would be very curious to know what the best practices are for getting that up - right now we see around 50% (+/-10%) going ahead and installing the web player, but we'd like to get that higher if possible.

Thanks!

1 Answer

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The best thing you can do is explain to your users what they should install. Most of the people doesn't install web plugins because they don't trust on it or the don't understand what it would do. Add some images of install process and explain it step by step.

Yep, move away from "Install this mysterious plug inn to continue" but make it 'feel' like "click here to install the future of web based games!" with some high quality pic's

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I don't have any experience with this yet, but maybe reference the Unity website as a source (proof) and the best thing of course is to make something that interests them =)

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