Can Anyone Change The World? From Geek to Storyteller.

After writing my 1000th post, I received this compliment, “I wish I had the elegance of your writing style”. And I wondered if others would benefit from the discussion that followed.

So, imagine you’ve discovered an idea that changed your life. In the euphoria that follows, you decide you want to share this idea with someone you hold in really high regard, like say … me ;). Of course, knowing you can only communicate with Gigi through writing, you’re about to give up, when you remember a thread that once provided a recipe for telling stories:

What I asked you to imagine, is exactly what I experienced. I wanted to share my game design ideas with the world, and yet, I struggled to be more than just another geeky-engineer. So when I found that recipe for story, I practiced it in everything I did. And practice means taking risks, which means sometimes, you’re going to fail.

Like the first time I tried to tell stories on stage. I was giving a presentation that had precise timing that I could not control. I was so agitated, that when the 4th slide came up, my mind went blank. No words came out - I became aware of the heat of the lights and of the hundreds of eyes staring back at me and I wanted to crawl under a rock and die.

And yet, I didn’t quit. Acknowledging I had failed goes hand-in-hand with having a Growth Mindset. So, I put it behind me and practiced the recipe even harder. 1. Question, 2. Struggle, 3. Conclusion. 1. Challenge, 2. Emotion, 3. Twist. 1, 2, 3. Over and over. As I became more familiar with the patterns, I was able to explore variations on the formula, like setting the context before-hand and toying with different endings. Over time, I even began to develop an intuitive sense for which stories would interest readers the most. And, that led to discoveries like:

That last point was the most challenging. I realized it’s not enough to have an amazing experience or idea. I also have to figure out why it matters to others. And sometimes, I find great stories that somehow aren’t quite ready to be shared - maybe I’ve more learning to do. And the hardest thing of all is learning to cut 90% of the details on the chopping block, leaving only the best nuggets behind.

So, there it is. Both a recipe and the proof, that you too can stop being a geek. You can learn to integrate story into your designs and your conversations. You can build better games AND learn how to tell people about them. And if you practice religiously, then one day, you too can change the world.

Gigi

Your persistence is what made you successful. Giving up is almost never the way to go. I believe knowing what the audience/consumers likes, wants or needs is the most important thing to every business.

Another great post, Gigi.

Really fantastic wisdom. Having been in and out of the startup scene…you can really see how story can amplify the user interest and how most of the time he one with the better story yet inferior product, catches the worm.

Keep writing Gigi…this is valuable information.

Gigi,

Your advise is really timeless, and applies to all works of creation / art. I’m reading a book called “How to write a Damn good thriller”, and without a doubt it covers the jist of what you outlined albeit for Novels / Screenplays.

You mentioned something that I struggle with. Failure. Most of us will avoid it like the plague even though the holy grail is on the other side of the wall. Its like Kryptonite :smile:

Thank you :).
Gigi

Do you think the Mystery Box is tied directly to Story? It seems related to me. And, I’m pretty sure it makes for better products and more engaged customers. It is probably a better way to sell. Consider these two snippets.

Isn’t the second one a bazillion times more interesting? Personally, I’d really like to hear ‘… her perspective’. Oh that curious cat!

Gigi

Actually, the first one sounds like a half-decent update announcement. While this…

… sounds like the beginning of a spam email enticing me to buy p***s enlargement supplements.

Doah! I suppose that’s not terrible though, considering it’s intro text for a huge update we’re finishing for Good Sex, Great Marriage.

Supposing that email spammers use tactics that work, that would support the idea that mystery and stories work well together.

Gigi

best strategy to advertise is google adwords… sure, you’re going to compete with p… enlagements spammers but alas, good sex great marriage :slight_smile: