Can you use Facebook ads to drive installs of an iOS game?

I’m trying to navigate Facebooks advertising platform and have only ever used it in the past to drive traffic to a website. Can you use it to drive people to the App Store to download your game? If so, can you share the settings on how to make it work?

Thanks!

Yeah. Once you start an advert campaign you can choose what you’d like to do. You can choose ‘app installs’:

Judging by my news feed the big guys do.

Considering many people browse FaceBook on their phones when they are wasting time, its not a bad spot to advertise games.

Ok, I have it setup properly then it seems. Thanks!

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