When I published my Terrain Tools I risked a small experiment. I offered the same product at four different price points - $10, $20, $30 and $50 - and told people to choose what price they consider “fair” for their purpose, budget and project.
From release until today, see the distribution of sales attached below.
Some musings on the numbers. That most people choose the most inexpensive option is unsurprising. However, despite the low numbers, those choosing voluntarily to pay me more have actually contributed more in total ($150 to $140).
Assuming that half of those who picked the lowest price would still have bought had I offered only one price, the $20 one, I would’ve earned $30 less.
So in summary, I enjoyed the experiment and the current results convince me that there’s something to it. Offer people a fair deal and they will treat you just as fairly. And even if you have a few cheapskates, who could have afforded more, in the end you will likely be off better. So it’s a true win-win deal.
