Comparison of Unity Analytics with Other services

I’m looking to implement analytics in a f2p mobile game.

From a financial perspective I am hopeful, but realise that making it into MAU that would cost is not the most likely scenario. Lets assume I end up successful. From a cost perspective I am struggling to see why I would choose Unity Analytics over something like GameAnalytics or Firebase / Google Analytics (although this does seem to have purported EU compliance issues).

Can anyone tell me what I am not seeing? Functionally the three don’t appear to be that different.

I have to assume from the lack of reply from any Unity reps that f2p mobile isn’t the intended target for Unity Analytics. I’ll proceed with one of the others options.