Device incompatible

hi im developing a game using unity and it all went well. ive tested it on my samsung s2 gt-i9100 smoothly. then i uploaded the apk to android store, then it says device incompatible. i asked my friend who is also using samsung s2 but still getting the same error. im publishing using the default setting in the publishing setting. did i mess up anything in unity that the android market didnt recognize it?

You have to sign the application for the app store.
For testing you don’t, but for the marketplace you do. Check this out :
http://forum.unity3d.com/threads/62137-Android-Signing