does a user downloading an app after watching an AD of it create revenue?

bottom line, my app made 11dollars with merely 15 ad views and i don’t know what to make of it…
while another app of mine got 99 views with 0 dollars…?
I am well aware of the eCPM and how it works, but can’t find any documentation on revenue regarding users downloading apps after watching a ad of it from my app. please help.

Hi,

Unity Ads facilitates different campaign types with different billing points (for example, completed views, clicks, or installs), and always select the highest-earning campaign to display to your users. Thus, there is no “unified” way to calculate how much revenue you can get from an impression or install.

For more information on Ads revenue please check our Document: https://unityads.unity3d.com/help/monetization/Revenue-and-payment

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Callie-Zhu, Thank you!