Does this seem right?

Unity Services
1

So I’ve had the free version of my game out on the App Store for a few months, and it recently crested into the territory where they figure out what the ECPM is and start paying you. I was led to believe it would be about $0.02 - $0.06 per ad view, as per Unity’s case studies, but my calculations put mine at about $0.003 per view, so an order of magnitude off.

Does this seem right? Was I naive to think I could get $0.03 per view? Did I somehow do something to throw off my ECPM?

2

Hi,

How many ad views have you generated so far?

  • Generally you need about 5000 views before our targeting starts to produce steady results

How often and in what situations do you show ads?

  • Rewarded, opt-in ads perform the best. Instead of showing many ads to each player - show ads only in the best performing placements.

More information here: Frequently asked questions