I made a game this week and publish it on google play. But my eCPM are very low , like 0.03$. Is it normal because very few people play my game? My country is Turkey and in Turkey normal eCPM is should be at least 0.5 or 1$. Will my eCPM rate increase when my player count increases? I would be glad if you could share your experiences.
eCPM values are usually both low and unstable when your game is just starting out. The reason is because our algorithms require a decent amount of data in order to best figure out which ads to show in your game to maximize revenue.
The good news is that as your game gets more popular, your eCPM should increase and become more reliable.