does anyone of you have expierence with the ad-network AdColony and could tell me the eCPM or expierence with pay outs. Additional i would like to hear if you have expierence by play video ads or banner ads and which are more effective
I’ll be happy to hear from you and i am also open for alternatives with a good expierence explanation.
I work at AdColony and would be more than happy to jump on a phone call with you and answer any questions you have about working with us. Send an email to publishers@adcolony.com and we can connect there and coordinate a time to chat.
I’ve choose to just list a couple of my questions.
I hope someone starts to answer them, i would be happy about as much answers as you can give. Please also answer, if you only can say something to a single question
1.) How much is you average eCPM?
2.) How long does AdColony needed for your first payout. Additional: How much was it an which outpay solution (Paypal…) did you choose?
3.) What are you expierence with users if you use banner/video ad.
4.) Is the average payout per view normal for an video-ad?
5.) Did you use alternatives also to the video-ads from adcolony?
6.) Why did you choose, why would you suggest it?
7.) I think the video-ad only pays out if you watch the hole video, does generated clicks and downloads from users give a additional payout?
8.) How long are you a customer for adcolony and how did you hear from it?
9.) Some facts why adcolony is the best solution
10.) Some facts why adcolony is not the best solution/what could be better (please be honestly, if there is nothing that would mean we all would use it)
Thanks @Diversity276 . Happy to chime in for the forum. The answer is really…it truly depends on your app! We see apps in the range of about $8-$20+ eCPMs for mobile video – some higher than this, others slightly lower. It’s function of DAUs/MAUs, geographic location, device type, platform, language, type of app & content (games, news, entertainment, etc.), audience demographics and more.
Different ad campaigns with varying duration, value, volume and targeting are all factors that can affect your eCPM, but in general AdColony has very competitive eCPMs with high fill and quality video ads from Fortune 500 brand advertisers.
As for comparing video to banner ads, that may be something fellow developers in the community would want to chime in about from their personal experiences. Anecdotally, we’ve seen video ads strongly outpace static banners in terms of eCPMs, but it’s all about what’s right for you and your app.
A GREAT resource from a reputable 3rd party to help you explore monetization options is VentureBeat’s Monetization Report.
The VB study ranked the most and least effective monetization strategies (spoiler: “Banners ads & traditional static images” ranked in the “Least effective monetization strategies” whereas video ads were called out amongst the best vehicles for generating high eCPMs).
If you’d like more specific information about what you can expect in terms of working with us, please do ping an AdColony representative at publishers@adcolony.com. Thanks!
I’ve worked with someone who used AdColony for both his iOS and Android games.
iOS has significantly more video advertisements than Android as well as a higher eCPM.
The payment cycle is Net-60 when the the revenue reaches $100 USD.
You may need to contact the billing department by phone and e-mail the first time (and possibly second time) you’re scheduled to be paid to ensure a timely payment, but afterwards, there should be no problems. The Unity plugins are free and are regularly updated.