Feedback ECPM and revenue with LevelPlay (Ascension Loot)

Hi everyone,

I wanted to share my experience and feedback from alpha testing Unity Ads with LevelPlay. Here are some key insights I’ve gathered so far:

  • The average eCPM across my app currently sits at around $3.
  • There’s a notable difference in eCPM depending on user interaction:
    • Ads that are only viewed generate an eCPM of less than $1.
    • Ads that result in a click reach an eCPM of over $5, emphasizing the impact of user engagement.

The primary user base for my app is located in France, which might influence the eCPM rates and overall performance.

I’m currently only using Unity Ads with LevelPlay, as the app has only been in production since January 3rd. Also, for the other networks to be activated, the account needs to be validated first.

To give more context, I’ve included revenue performance graphs in this post. I’ll also keep this thread updated with new insights as the testing progresses and revenues evolve.

If you’re interested in seeing how ads are implemented and requested in my app, you can check out Ascension Loot on Google Play via this link:

Feel free to share your thoughts, insights, or any tips if you’ve had experience with Unity Ads and LevelPlay. Let’s learn from each other!