Giant Billboard Effect

I am trying to create a giant billboard effect you see at sport stadiums. I would like to have my camera render (via screen shot) and put that image onto a plane texture.

I “think” this does it: http://wiki.unity3d.com/index.php?title=TakeScreenshot

But, it seems to save the image to a file every time… which I think would be too slow for my needs.

So, how is this feasible?

Render-to-texture is how this is supposed to be done. That is a Pro feature.