Glowing objects

How to make single object glow? Like glowstick? I was trying to use Bloom/Glow Unity PRO effects but they doesn’t work as i want, because there are objects that i don’t want to glow (including player model) and i don’t want to change their material color. Changing alpha mask doesn’t help.

You can add a Glow Shader to your object which you want to glow. Of course there are other glow shaders present that you can use or write your own.