Hi All,
I am highly unsatisfied with the inconsistent eCPMs I am experiencing. As you can see from the files I have attached, my eCPM varies from $1-$6 and on one day it even shot up to $11 (don’t have screenshot for that).
With 2k DAU and 1.8k ads, it means I am showing on an average 1 ad per user per day.
Why does the eCPM vary so much though I am not plundering users with ads?
Hi,
The eCPM is affected by many things, but most important factor are the advertiser bids in the player’s country.
To optimize the integration design - I recommend using ARPDAU (average revenue per daily active user) instead of eCPM as a metric. This value is a more accurate depiction of what you can expect for each player and it also varies a lot less.
More information: http://www.mygamehud.com/post/56/average-revenue-per-user-metric-arpu
