How many creative packs are recommended per campaign?

Unity Services
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1

I have many creatives, should I upload them to a single campaign or spread them among multiple campaigns?

2

Hi, we recommend advertisers start out a campaign with 3-5 creative packs. There’s an exploration phase for new creative, so if you run fewer creatives, they may exit the exploration phase faster and have an observed conversion rate. Then you can cycle in new creatives as needed in the existing campaign or in a new campaign.

3

Thank you!