How to achieve better realism

Hello!
I am very new to the modeling and world building abilities with Unity. As a learning experience, I took on the task of completing construction of a local office building in 3D using 3DSMAX and Unity built in tools as well as some free assets from the store. I enjoyed the process immensely! However, I believe I have hit the end of my untrained ability and would love some pointers. I am looking to get to the next level of realism in my model. This model is being temporarily hosted at NameBright - Domain Expired
If anyone has any pointers I would love to hear them! I am a total newbie to this so any advice will be good advice! Thanks!

There are some great tutorials available, maybe try:

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  1. You need shadows from your light source
  2. Materials with bump (nothing in the real world is without bump)
  3. Imperfection is a key element to realism → give your 3D model not 100% strait lines and crack some corners. Have a look onto the real world version of your building. maybe there are some parts that are damaged by storms.
  4. Bake Ambient Occlusion & use dirt maps on your Textures.

These are some points i think would dramatically increase the realism in your scene.

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Thank you for the specific ideas!

Thanks for the direction!