How to change PrimitiveType BaseMap Color

Hi, I created this quad using CreatePrimitive(PrimitiveType.Quad)
Is there any way I can change the variable circled in the image?

test this code from Unity documentation:

   //Create a new cube primitive to set the color on
   GameObject cube = GameObject.CreatePrimitive(PrimitiveType.Cube);

   //Get the Renderer component from the new cube
   var cubeRenderer = cube.GetComponent<Renderer>();

   //Call SetColor using the shader property name "_Color" and setting the color to red