How to change rigidbody force direction?

I’m playing with Roll-a-ball tutorial. How can i modify sample code to rotate ball by y axis? I want to rotate ball forwards and change the direction using ‘a’ and ‘d’.

Sample:

float moveHorizontal = Input.GetAxis ("Horizontal");
float moveVertical = Input.GetAxis ("Vertical");
Vector3 movement = new Vector3 (moveHorizontal, 0.0f, moveVertical);
rb.AddForce (movement * speed);

I tried MoveRotation, transform.Rotate, but cant get it right. I guess y axis are rotated by forward movement and y rotation are made to local y axis witch is different from world y axis?!

I am not sure. U want move Forward/Backward by W/S and turn left/right by A/D ?
I found solution (I think) in Tank unity tutorial:

using UnityEngine;
using System.Collections;

public class Mover : MonoBehaviour {

    public int speed;
    public int turnSpeed;
    private Rigidbody rb;
    
    void Start ()
    {
        rb = GetComponent<Rigidbody>();
    }
    void FixedUpdate()
    {

        float moveHorizontal = Input.GetAxis("Horizontal");
        float moveVertical = Input.GetAxis("Vertical");

        //For move Forward/Backward:
        //moveVertical change from -1 value when pressed S and 1 when pressed W
        //speed is variable   

        Vector3 movement = transform.forward * moveVertical * speed * Time.deltaTime;
        rb.MovePosition(rb.position + movement);

        //For turning left and right:
        //MoveHorizontal almost same, but u use A and D key (-1 and 1 value).
        //turnSpeed is variable

        float turn = moveHorizontal * turnSpeed * Time.deltaTime;
        Quaternion turnRotation = Quaternion.Euler(0f, turn, 0f);
        rb.MoveRotation(rb.rotation * turnRotation);
    }
}

Is it working?