Is there a way to find Conversion Rate?
In particular, it would be great to see:
I know we can already see “Percentage of Population” → “All Spenders”, but that has no explanation of what the population is, and doesn’t reflect precise conversion as far as I can tell.
Help?
What data would you like to see in the New Spenders metric? Because there are a couple of ways you can capture this using Custom Segments.
You can create a segment that captures New Users that spend money on their first day.
Or you can create a segment that captures when a user spends money for the first time.
And then in the Data Explorer, you can see the Number of Users in that segment. Or the Percent of Population that segment represents.
One note about the All Spender segment, it includes all IAP revenue, whether it is verified or unverified. So this could include test data and fraudulent data, but it also includes revenue from platforms where receipt verification is unavailable. You can also create a custom segment that will just use Verified revenue if you are only interested in iOS and Android players.
As I mentioned in your other thread, Population would be the total number users active in the last 90 days. So “Percentage of Population” → “All Spenders” would be the number of people that have spent any money (verified or not) in your game divided by the number of active users in your game.
Thank you for getting back to me. Specifically, it would be useful to know at a dashboard level “Of all the installs I get, what % of those convert into spenders at any point.” But your suggestion also helps. Thank you.
