How to host NaCl on own website?

Is it possible embed an NaCl game in my own website (in the same way you play unity webplayer or a flash game)? If so, how?

Unity documentation suggests it is possible but does not appear to say how. Any ideas would be much appreciated,

J

With the default settings in Chrome, NaCl content is only enabled for the Chrome Web Store.

You can enable NaCl content for any web site by going to about://flags in Chrome and enabling “Native Client” - but this is hardly a solution feasible for end users.