How to keep players engaged ?

Hello,
What techniques do you use to keep players engaged and active every day if possible ?

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Make the player progress in such a way there’s always a new improvement coming soon; while also goals to accomplish in the longer term in the player’s career.

For what it’s worth i have noticed a trend towards challenges e.g. “destroy 10 of this type of enemy” or “dance to ten solo songs” which in turn unlock rewards (often cosmetic) or in-game currency. Examples of games i have recently played with this mechanic:

Fortnite
Battlefield V
COD Warzone
Sonic forces
Just dance 2019

Please don’t. Gaming doesn’t need more time monopolizing engagement focused skinner boxes.

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