Well… Your question is broad. Can you assemble your own console? Yes, there are many “knock off” or “cheap” alternative game “consoles” out there (one that looks much like a Wii springs to mind. Can you make the next XBox, Wii, etc…? That’s much less likely (at least in the near future, based on the phrasing of your quesiton).
Ok, commerical game consoles are architected and engineered. it’s not like assembling a home PC. You could make a “console” or single purpose PC machine. For example, all 3 major consoles run on a PowerPC physical architecture (last time I checked). MS Xbox 360 is a sliced down MS kernal compiled and running on an IBM PPC processor and board. In the 360’s case, IBM designed parts of the physical hardware, MS handled the OS, IBM and MS handled the (for lack of a better word) integration layer, and I believe some 3rd party folks picked off some of the peripherials.
30K for Kinetic? I doubt that covered the initial tooling to build the prototype. Big companies do things in proven stages, so architecture and design comes after they gather business requirements, market analysis, market opportunity assessments, and so on… when it comes to the devices, they’ll usually get designed in a base form, handed off to a company that specializes in reducing form factor, handed off to marketing company (or division) for physical appeal, handed back to engineers for any changes, handed to a company that specializes in lean assembly (they take the product and figure the quickest, cheapest, most efficient assembly process) - note these people may change core components to substitute in cheaper parts that are “close enough”, then they bid out the actual component assembly. That is just as an overview (many variations are used), and this is an extremely condensed version of how something like a console comes to market.
An interesting process is brining the device to retail… I’m pretty sure the game consoles (at least from major vendors) manage to get into stores with minimal modification, and I know Apple devices are unmodified, but… for most electronics (especially a new device from an unknown company, like you would likely produce), each major retailer may demand that you submit your engineering specs to their internal (or sub-contracted) engineers, where they promise a mass order if you switch parts X,Y and Z for their suggested alternatives (which is why stores like Walmart seem to be able to offer the same Sony TVs as speciality shops for $300 less) FYI 
If you really want to make a console, assemble a focused purpose PC, pick a kernal (if you want to sell it, start thinking Linux or write your own), and develop some games for it (note: unless you build a device with supported OS, Unity will be no help in your game creation process).
Hope this helps,
Cheers,
Galen