I’m wondering what a typical growth chart would like for an app. In your experiences, did your app grow really fast in the beginning and then level off, or did it grow almost in the shape of a bell curve.
Of course there are factors such as marketing before release or when reviews get released, but I’m trying to get a general gist of when someone would expect the most users and when the user base levels off.
Most aps don’t grow. Sales peak very quickly in the first few days, weeks or months. Then drop off dramatically as time goes on. The size of the tail, and the income from it, can still be long and significant. But plan for most of your revenue to come around release date.
Disclaimer: I haven’t done many actual commercial releases. But the pattern is consistent across multiple post mortems. Some of our commercial developers may be able to give you more insight.