It has iAd included. I am wondering if people can post a screen of their app, and what kind of stats they are getting, requests, impressions, fillrate, click thru rate.
App - Energy Free - Interactive Music Visuals
Description - Play your music and interact with beautiful visuals tru tilt and touch gestures.
Screen -
Stats - App has been released under 24 hours and not 100% visible
Broken down by United States only
Revenue $0.08
eCPM $6.00
Requests 32
Impressions 14
Fill Rate 43.75%
CTR 0.00%
I don’t know how often the iAd admin updates and to be fair my application isn’t yet visible under new releases for Entertainment and Music.
I have had iads running for about 3 days now and here is what I’ve got so far
Actually in about 6 hours it will be a full 3 days.
If the fill rate was good I think I would be looking at more like 50 bucks a day.
Doodle Monster - I’m too lazy to post a screen. Plus the game isn’t that great.
It was my first solo effort but people keep downloading it. I feel to guilty actually charging money for it. It was already free but I just put in iads in this week.
Revenue $6.21
Ecpm. $14.28 bs as far as my figures go…what do they base this on. Lol a good fill rate
requests 5,814
Actual ads 435
Fill rate 7.48%
Click % 0.69%
During this same period we’ve had over 10 million requests from other countries that don’t support iAds (yet) - especially Japan where we hit the #1 game spot last week:
So far we are very impressed and look forward to seeing what happens as the fillrate goes up and iAds are activated outside the US.
Would you be able to add how many impressions per user you are getting? For example, are those 516,001 impressions from 1,000 downloads? 100,000 downloads?
What’s mean for the data posted? Revenue: $777.59 eCPM: $8.49?
Does that mean during July 7-25, 2010, that iAd totally earned $786.08 for you? (evenue: $777.59 + eCPM: $8.49). Or, we still need to consider the Apple royalty deductions… Thanks!
No one has received any actual royalty payments yet, but I’m assuming that the revenue figure in the iAds reports is what we will receive after Apple’s cut - so hopefully we will be getting $777.59.
The eCPM refers to the the average payment received per 1000 impressions, e.g. $777.59 / 91.598 = $8.49
There was also a question of how many impressions per user we are getting, but unfortunately we haven’t got access to that data. I do know that since the update with iAds went live on July 7th we have had 400,000 new downloads and 300,000 updates, so from that we can assume that approx 700,000 users have the iAd version of Crazy Snowboard HD Lite.
We attempt to have an iAd showing on every menu (at the bottom of screen), but not during gameplay. We make a request for an ad when going from the game to a menu - so at the end of each level we will make a request to see if an ad is available to display.
The actual ad height is quite small, so it only took a bit of tweaking to button positions to make room. Definitely worth the effort!
just as a side question has the inclusion of a lite /iAD version had any adverse impact on the sales of your full title; some people have said it has had a negative impact?
Thanks for sharing, the more info I seem to get the more excited iAD makes me (is that normal…
I noticed that iAD was serving up content in the UK today… does anyone know of a site / blog / secret back door that we dev’s can use to find out in which countries iAD is rolled out to?
This app is in UK and I think there are only developer ads in the UK so far - not full blown iAds like they had in the US.
This app’s had iAds for a little over 3 days now.
Totals so far:
$12.82 revenue
$0.64 eCPM
20,155 impressions
58.93% fill rate
My ad impressions are increasing which is what I expected as more of my users update to the new version - but eCPM is going down due to CTR reducing - while the fill rate is bouncing up and down with no trend.
In June I served over a million ads with this app (on Quattro) for revenue of just over $200.
Last month I tried using an ad aggregator (TapJoy) and found that to be, let’s say “not as good as I hoped”.
So unless things change iAds will be making me less money than AdMob probably would (seeing as Quattro is now gone).
That extrapolation is purely based upon the same number of ad impressions and assuming Admob pay about the same as Quattro did. 1 million ads with iAds at the current revenue rate would bring me $636.
However, apparently iAds can only show one sixth of the ads that Admob can ( iAds ads having to be present for 30 seconds to count as an impression and iAds only refreshes an ad every 3 minutes). So at current rate I could only expect $100 revenue for the month and that’s before I factor in that 25% of my users don’t have OS4.
I guess we’ll have to wait and see how many ads I can impress.
Great to hear you are following Hover World - we are planning to get some more in-development gameplay videos up over the next few days.
We haven’t built any tracking into the lite version but I can tell you the ratio of free downloads to sales of the paid version averages out at about 5% - so if we get 1000 downloads of the free app we usually see 50 sales of the paid version.
The other revenue stream that is worth mentioning is setting up LinkShare and tagging any links to iTunes with your account ID. You get paid 5% of every sale that you generate. For us that worked out to over $1000 in the last 60 days.
So now we are monetizing our free app using 3 different methods:
