Importing animated .3DS max file into unity

Hi,
I have an animated .3ds max file. I have imported the file in unity3D. The animation works in preview of animation tab in bottom right corner of the image, have attached the screen shot of it. But, while i play the scene, It comes with a blank scene, i am not able to see man and the animation. Cant able to find the solution for it. Please help me to fix the issue.

[17534-screen+shot+2013-11-07+at+10.50.48+am.png|17534]

Export the .3ds to a .fbx file, that way you will retain the animations.
Make the camera focus on the character, and write an animation script to control them.