Intro screen showing tools used

Some games have a splash screen shown at the beginning of game with icons of tools used such as: Max 3D, photoshop, etc.
Why do they do this? I Don’t think it’s a requirement. Is it just to give recognition to the tools?
Couldn’t this open you up to liability if you show a company’s icon on your product?
I know that in the US you are not allowed to use another company’s logo anywhere, but this might just apply to artwork containing the logo, like a McDonalds french fry carton prop.

I’m just wondering what is the driving factor for them to show these tool icons in the splay screens.

When you see it on larger games it’s because of an agreement with company. For small games or if you don’t specifically have an agreement to do it, there is no reason to do so. If you just want to, check with the company ‘s logo useage agreement.

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What is Unity’s logo usage in this context? The information I have seen says how to properly display the logo, but I haven’t seen what instances it is allowed to use it.

https://unity3d.com/public-relations/brand

Yeah that’s the page I was referring to. It says how to use the brand, but not when or where it is appropriate to use it. Does what is written at the top of the page indicate it is fine to use in the opening of your game, outside of the normal Unity splash screen?

That is what it says. You can use it if you want, just follow the guidelines.

This part just had me confused:

Product = coffee mug, car
Service = your contract marketing materials
Apparel = t-shirts

I would expect Splash screen, Credit screen is OK
If you put it in game on a billboard you would need to ask.

That means just don’t use in any way other than specified above. You can put on a game or marketing about your game but you can’t put it on bus without thier permission or anything that doesn’t fall in the above.

It is a form of contract, which not limited to advertising, investor or partnership, quite common in any industry.
If your product/service is overwhelming great, you will receive kind of welcome invitation from them, and create the win-win for each other.

For smaller games, its all about making it look like you have an agreement with a big company. Pretending to be a big fish can be a viable part of a marketing strategy.

Interesting idea, but not worth for an IP issues on trademark infringement.

Or you do it so the trailer music syncs with the visuals, we did just that :smile:

https://www.youtube.com/watch?v=eFzd2m-1Miw

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In many cases (like Unity) you are allowed to use the logo in this manner.

Small indish companies pretending to be big boys is how we got the Lord of the Rings movies.

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I’m already collecting some logos of some third-party tools I’ve been using.

3490438--277920--splash.png
.
I just have to located MS Paint icon somewhere on my computer.

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Just need to add Internet Explorer up there somewhere and we are good to go. :stuck_out_tongue:

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