iphone GUItexture chunkyness suckyness

hi!
so i think this must be an easy issue…
but i couldnt find anything on it…

so… i have some GUItexture objects that seem to get all pixelated when they are in the engine…

like so…

the bottom one is the what it looks like in the game…
and the top is what it should look like.

also i am having the same problem with the iphone icon…
on the phone… it looks all chunky

323791--11412--$screen_shot_2010_06_08_at_105757_pm_111.png
323791--11413--$screen_shot_2010_06_08_at_105731_pm_173.png

ok… so i figured out my first problem…

it was just the mipmaps it was generating in the import settings… (i swear i tried that)
i guess now im curious if its a big hit not having mip maps generated?

but still cant figure out what its doing to my iphone icon.