Is it normal for Asset Store submissions to grow 4x in size?

When I bundle up and export my assets to test them, the .unitypackage is about 250mb. However after submitting to the Asset Store, the confirmation email tells me the asset size is 1.1 gigs!

Did I do something wrong or is this to be expected? Will my customers have to download the entire 1.1 gigs or a 250mb portion of it?

Answer: No it is not. I mistakenly thought the list of “Main Assets” I selected manually would be what’s bundled up. Instead, my entire Assets/ folder, garbage art and all, got uploaded o_O.

“Main Assets” just refer to things that are previewable in the Asset Store.