Is it possible to pass a jpg file as an argument of unity.SendMessage?

Is it possible to pass a jpg file from the webpage form to the WebPlayer as an argument of unity.SendMessage function?

An URL, yes, a “data file”, no. If you have the data as a byte array available in JScript there would be a way but it’s very inefficient. It’s better you pass the URL to that image as a string to unity and load it via WWW.