Lighting & Material - in 3DS or Unity?

Hey, which way is ideal - assigning materials and lighting to objects you created in 3DS then importing them to Unity, or simply skip the materials/lighting stage in 3DS and just use the ones in Unity?

I hope this makes sense.

I just don’t see why people would bother assigning materials to their objects in 3DS if they’re going to import them into a game engine that can do it.

Definitely use Unity Materials. Only one or two properties (main color and texture) will carry over from your 3ds max material to your Unity material so you will waste time setting up a material that Unity does not use.