Link Unity file to Flash website button?

I am creating a desktop presentation with Flash CS 5.5. One of my buttons will link to the Unity 3d game that I created, which is an exe file. Does anyone know the syntax or method in which to call the exe file in a function using AS 3.0? I really need this for my presentation. Thank you.

Does this maybe help you?..

http://forums.creativecow.net/thread/190/863786

-Grady