I have an Windows 8 app and localised the app name in Visual Studio with ms-resource:AppTitle etc.
and reserved names in different languages in the upload form.
But when it’s published the details section has the app-name in English for all the different languages.
I emailed Microsoft and their reply was:
But then what’s the point in reserving the app name in different languages. I truly do not understand.
Plus, my apps always sell best in Russia and Germany but they won’t find my app with an English name.