Low eCPM - Personal thoughs and questions

Hello all,

it’s been more than a month since we published our app called Shiny Chain using unity ads and we’d like to find some answers to questions we have about ads visualizations/revenue. Summing up, during this time we got 9,8k started ads with 6.6k of them completed. Our total revenue is $4,37 at this moment.

Since it is an app (not a game) and we show videos after an amount of time, we wonder if that could be one of the reasons of this low eCPM. If not, is there any other reasonable cause that we are missing? Is it because we don’t produce a big amount of ads daily? I’ve read most of the threads where people ask about eCPM and I don’t figure out what is happening.

On the other hand, we are currently developing a game and we would like to include rewarded videos but after this experience we don’t know what to do with Unity ads.

I attach a picture of our project overview and some info about visualizations-revenue.

Thanks in advance :slight_smile:

What is the app used for?

/Rasmus

Basically, it’s a counter for people who play Pokémon games. It also shows useful information for them and more things but over all it is a counter.