Low eCPM, using rewarded videos.

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1

Hi,

I premise that my project has surpassed the 5k impressions (over 10k in the last 30 days) but currently the revenue is decreasing and for the last 14 days, it stands as such :

Impressions : 4.6k
eCPM : 2.55$
Fill Rate : 98.1%

Currently I show ads in 2 cases : To receive an extra HP/double gems, or for a 1 time use of a spaceship you didn’t unlock. The first one was video ads and the latter was rewaded, but recently I changed both to rewarded.

Any suggestions to improve? So far the revenue seems to come only from “super spike of daily eCPM” from United States in certain days (which see the most amount of ads aswell).

My game is currently released only on the Play Store : https://play.google.com/store/apps/details?id=com.ihgyug.arcadium

I was also wondering, is it worthy to show banner ads just in the loading screen? I can find only the best practictes for unity rewarded ads.

Thank you.

2

Congratulations on shipping your game! 5,000+ in Google Play is no small feat.

There are two main ways to increase impressions (and thereby improve revenue).

  1. Show ads in more places - This can require a bit more thought to adjust the ad placements without disrupting gameplay, but it is often doable.
  2. Acquire more users - You can run ads in other games to get people to download your game: https://unity.com/solutions/mobile-business/get-users
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