Manually deploying on Windows 10 using itunes

So…
Using this great asset Unity Asset Store - The Best Assets for Game Making
to set up a Windows workflow for deploying to iOS.

Am able to successfully create an Xcode build and then use the Project Builder app to create an .ipa

Then am left with 2 options for deploying to an iOS device

1- Deploy over the web using a custom OTA service (temporary server created by the Project Builder app)

2- Manually install using iTunes, syncing the .ipa and provisioning profile.

Having issues with # 1 which may be firewall related but no issues creating my .ipa file.

So some confusion over how to properly install an .ipa and associated provisioning profile via iTunes on Windows 10.

-I have latest Windows iTunes installed.
-My device is connected via USB and shows up under Devices.
-I’ve tried simply dragging the .ipa and Provisioning Profile to the iTunes window, then selecting
File > Devices > Sync> “foo ipad”

I do get a warning saying there already exists a Provisioning Profile of the same name, but other than that, NOTHING happens. My .ipa is NOT installed.

Any help appreciated!!

I use Unity Cloud Build to get my .ipa file. I copy this to my iTunes app window, then click and drag from there to my Iphone in iTunes and then it installs. If I have a previous version, I delete from both places and repeat.

Yeah thanks. Finally figured out it is a 2 step process