Sorry for the basic question, but what’s the difference between Mediation+In-App Bidding and the old Unity Unified Auction? If the Unified Auction was already running a first price auction between all of these demand sources, what changes when you move to Mediation + In-App Bidding?
Hi Stolz228,
Happy to answer -
Unified auction is essentially the ad demand that you get through Unity Ads as a network. It combines demand sourced from other Unity campaigns along with demand from over 60 other DSP partners into a unified auction. Unity Mediation offers the option to connect your game to other demand sources through waterfall or bidding options and have more control over the overall ad stack and strategy
This is also listed in our FAQ section at Real-time tools for 3D, AR, and VR development | Products
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